An introduction to the history and evolution of Digital Marketing
Marketing as an activity has existed since the beginning of human evolution itself. Human beings have constantly involved in trade with each other to satisfy their daily needs and life necessities. People in earlier times followed a barter system for trading yet they needed to market their goods in some way or the other to get the desired profits in their dealings so it won’t be wrong if we term marketing as an integral part of our own existence. Marketing promotes the exchange of goods and services and through marketing activities, people can obtain what they want in exchange for their goods and services as entities. Over the period of time, marketing has occupied a fixed place in business and one cannot imagine an effective and profitable business without conducting marketing activities. But when exactly human beings started incorporating marketing in their business dealings? Origins of Marketing The origins of constructive marketing take us back to all maj...